From a COVID launch to nearly 1,000 members
They love your beers.
You just need to let them. I build the channel that makes it happen, with your first 50 members guaranteed in 30 days.
They want to buy more beers.
They keep missing the chance.
You know them. They follow every release, tag you on Instagram, buy on your ecommerce store, come to the taproom, line up at festivals.
They'd never miss a drop. But sometimes they do. Their local beer shop didn't restock this month. They saw the email but forgot to order. A kid comes home sick. Work turns into one of those weeks where you barely come up for air. Life keeps getting in the way. And another release slips past them.
They'd happily pay direct, every month, so it stops happening. A monthly box at the door. First access to limited releases. A way to support the brewery they love and never miss a drop again.
They'd never miss a drop. But sometimes they do. Their local beer shop didn't restock this month. They saw the email but forgot to order. A kid comes home sick. Work turns into one of those weeks where you barely come up for air. Life keeps getting in the way. And another release slips past them.
They'd happily pay direct, every month, so it stops happening. A monthly box at the door. First access to limited releases. A way to support the brewery they love and never miss a drop again.
A Beer Club fixes that. Everything else stays the same.
You've already got the audience ready to pay. You're already packaging 8+ beers a month. You've already got the Shopify store. Everything's in place to build a Beer Club.
You already have
an audience
A Beer Club doesn't ask you to find new customers. They're already there. If you can name 50 of them right now, you already have a Beer Club running in your head. You just haven't built the channel for it yet.
You already package
8+ beers a month
A Beer Club doesn't ask you to change the way you produce. You build a box at the start of each month with the beers you package: hazies, fruity sours, seasonal drops, limited releases, whatever is coming out of the brewery at that moment.
You already have
a Shopify store
A Beer Club doesn't ask you to rebuild anything. Your Shopify store is the foundation. What's missing is the layer that turns one-off purchases into recurring orders. Money in the account on the 1st, every month, paid in full, no invoice to chase.
Hi there 👋
There's a good chance I already know why you're here.
You've built a great brewery. A real audience. Customers who care. But your revenue still leans on trade buyers who order when it suits them and pay when it suits them. Your cold room and your bank account carry the weight in between.
You need a steadier kind of revenue. A direct channel. A relationship no one else controls.
I started my own brewery, Sparkle, three years ago with no brewing experience and just the kind of energy you only have when you're starting from scratch. Two years running the brewpub, then we stepped into wholesale. Within months, I felt the early signs of exactly what you're feeling now.
So I leaned on what I knew, digital marketing and coding, and built a Beer Club for the brewery on Shopify. Custom-coded end to end, over a lot of late nights at the keyboard. Day one, 18 people signed up. For a brewery with only 2,000 Instagram followers, that's not a big number. But it was proof. Today we're at 38 members and climbing.
That's when it clicked. The real upside isn't for a brewery our size. It's for the ones who've spent years building an audience. The same system can take them to six figures.
That's why I built RIWAKA.
Thank you for taking the time to consider working with me. If you have questions, reach me anytime at [email protected].
You've built a great brewery. A real audience. Customers who care. But your revenue still leans on trade buyers who order when it suits them and pay when it suits them. Your cold room and your bank account carry the weight in between.
You need a steadier kind of revenue. A direct channel. A relationship no one else controls.
I started my own brewery, Sparkle, three years ago with no brewing experience and just the kind of energy you only have when you're starting from scratch. Two years running the brewpub, then we stepped into wholesale. Within months, I felt the early signs of exactly what you're feeling now.
So I leaned on what I knew, digital marketing and coding, and built a Beer Club for the brewery on Shopify. Custom-coded end to end, over a lot of late nights at the keyboard. Day one, 18 people signed up. For a brewery with only 2,000 Instagram followers, that's not a big number. But it was proof. Today we're at 38 members and climbing.
That's when it clicked. The real upside isn't for a brewery our size. It's for the ones who've spent years building an audience. The same system can take them to six figures.
That's why I built RIWAKA.
Thank you for taking the time to consider working with me. If you have questions, reach me anytime at [email protected].
Antoine
Founder of RIWAKA.
Founder & Head brewer at Sparkle.
Founder & Head brewer at Sparkle.
Custom-built for your brewery.
Everything I build is shaped around your identity, never forced into a template. The Beer Club feels like part of the brewery, because it is. Here are four examples of how it could look. Yours would be its own.
Monthly Subscription
Inspired by
Beer Club
Fresh off the cosmic loom!
Eight beers delivered to your door every month. A small recurring lapse in your usual judgment. Pause whenever the mood passes.
€ 60.00/ month
- 8 beers, monthly
- Delivered to your door
- Access to limited releases
- No commitment
- Pause or cancel anytime
Monthly Subscription
Inspired by
Funday
Beer Club
Scotland's boldest sours, delivered to your door every month. Fresh, fruity, and unlike anything else.
£70/ month
12 beers every month
Access to every new release
No commitment
Cancel or pause anytime
Månedligt abonnement
Inspired by
Garden of Eden
Beer Club
Gå ikke glip af en eneste ny øl.
Bliv medlem nu.
360DKK/ måned
12 øl hver måned
Adgang til alle nye udgivelser
Ingen binding
Pause eller opsig når som helst
Meet RIWAKA.
The system behind every Beer Club.
However different they look on the surface, they all run on the same engine. Click anywhere on the card to see how the pricing card works.
Monthly Subscription
RIWAKA
Beer Club
Fresh Beer. Delivered Monthly.
€
60
/month
8 beers every month
Access to new releases
No commitment
Cancel or pause anytime
Try both states
4 weeks.
From kickoff to live.
A fixed timeline with weekly checkpoints. Your Beer Club built, installed, and live on your Shopify store by Week 4.
I don't need to be anywhere near your numbers...
to build what you hired me for.
Handing a stranger the keys to your Shopify store is the part nobody talks about. It's where your revenue and your customers live. A little hesitation isn't paranoia. It's good judgment.
You're probably wondering: Will he see my numbers? What happens while he's in there? What if he breaks something?
Fair questions. Let's start with the biggest: I don't need to see your Shopify financials to install the RIWAKA Beer Club system, so I don't ask for them. Here's exactly how it works:
↗ How you give me access to your store without exposing your data
↗ How I install the Riwaka system into your Shopify store without breaking it
You're probably wondering: Will he see my numbers? What happens while he's in there? What if he breaks something?
Fair questions. Let's start with the biggest: I don't need to see your Shopify financials to install the RIWAKA Beer Club system, so I don't ask for them. Here's exactly how it works:
↗ How you give me access to your store without exposing your data
↗ How I install the Riwaka system into your Shopify store without breaking it
Run the math on your numbers. Now.
Drag in your Instagram following and your email list. See the members you'd likely land at launch, and the revenue behind them, before you decide anything.
PRICING
Built once.
Paid once.
You pay €8,500, I build your Beer Club in four weeks, and the whole system transfers to you at launch.
Your risk.
Capped at zero.
The two guarantees behind the build, that no freelancer or agency will give you.
Inside the best Beer Clubs in the world
Community first, revenue second
One beer, every month, forever
FREQUENTLY ASKED QUESTIONS
Questions brewers actually ask
Six honest answers to the things you're probably already wondering.
If yours isn't here, bring it to the call.
If yours isn't here, bring it to the call.
Why pay €8,500 when a freelancer would do it cheaper?
A freelancer charges by the hour and builds what you brief. With me, you're buying a finished system from someone on the same side of the bar as you, plus two guarantees no freelancer will write down: live in 4 weeks, 50 members in 30 days. The €8,500 isn't paying for just code. It's paying for the version that actually launches and works.
My audience is bigger than Sparkle's.
Does the same system scale?
Does the same system scale?
The system is identical. Sparkle proved the mechanics on just 2,000 Instagram followers. What your bigger audience changes isn't the floor, it's how far past it you climb. I build you the same channel I built for myself. The first 50 are mine to deliver. Everything above that is your audience doing the work I can't do for you.
Will it just cannibalise my existing sales?
Some one-off buyers move to the box. Good: now they pay on the 1st, not whenever they remember. But the real value is turning irregular buyers into recurring revenue. The people who bought once in a while, or kept missing out entirely, now pay you every single month. That's pure net new. And it's exactly why I can promise 50 members in 30 days: the demand already exists. The Club just collects it.
Learn more in this article: Recurring revenue is the healthiest money your brewery can make. Worth two minutes.
Learn more in this article: Recurring revenue is the healthiest money your brewery can make. Worth two minutes.
Will members actually stay, or churn after two boxes?
Some leave. That's true of any recurring model. The ones who stay are a specific kind of customer, and once you know who they are, you design the Club for them instead of guessing. It's also why I tell every brewery to launch with a single tier: one clear offer, built for the people who actually sign up, not five options that confuse everyone.
Learn more in this article: The three people who actually sign up for your Beer Club. Give it a read.
Learn more in this article: The three people who actually sign up for your Beer Club. Give it a read.
What do I actually have to do during the four weeks?
Less than you'd think. A 60-minute kickoff at the start, a 90-minute handover at the end, and quick approvals along the way before anything goes live. I build, you brew. The whole point of a fixed-timeline build is that it runs without sitting on your week.
Once you hand it over, what's actually mine?
Everything. The code, the design, the email templates, the configuration. Nothing on my side, nothing to take back. The landing page and Recharge sit in your Shopify store. The email flows sit in your email tool. The customer portal runs on your Shopify backend. What you pay €8,500 for, you own forever.
Two ways forward.
You decide.
Whether you want to run your own numbers first or just talk, both doors lead to the same place: your brewery's first Beer Club.
